<?php echo image_tag('/images/banner.jpg') ?>
<ul class="three-cols">
    <li>
        <div class="title">Historia de la Empresa</div>
        <div class="text"><?php echo $col1; ?></div>
    </li>
    <li>
        <div class="text"><?php echo $col2; ?></div>
    </li>
    <li class="last-col">
        <div class="text"><?php echo $col3; ?></div>
    </li>
</ul>